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The HTML5 Vs. Native Apps Battle
An HTML5 app is housed on the Web and runs inside a mobile browser. Unlike apps built specifically for Apple devices or Google‘s Android operating system, it does not need to be built from scratch for...
View ArticleIs it worth it for me to have a mobile app (or should I just have a...
You know your business needs a mobile presence, but how to best offer that experience — without breaking the bank — is something tons of companies, both big and small, continue to struggle with. Carl...
View ArticleHTML5 Is Down But Not Out
Native apps are built expressly for a single mobile operating system like iOS or Android, and marketed and downloaded through proprietary app stores. In contrast, mobile Web apps are written in HTML,...
View ArticleConsumers Addicted To Apps For iPhones And Android
Native apps are built expressly for a single mobile operating system like Apple’s iOS or Google’s Android, and marketed and downloaded through proprietary app stores. In contrast, mobile Web apps are...
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How Native Ads Are Challenging With Scale In Mobile Advertising
Twitter’s impending IPO has refocused attention on mobile advertising and specifically mobile-native ads. These are ads somehow native to a mobile experience, like promoted tweets in user streams, or...
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